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Meta Pixel
Add Meta Pixel page-view and conversion tracking for your Facebook and Instagram advertising.
The Meta Pixel feature adds Meta (Facebook) Pixel support to your published website, enabling page-view tracking and conversion measurement for your ad campaigns.
Before you begin
- A Meta Business account with a pixel created in Events Manager
- Your Pixel ID: a 15- or 16-digit number
Finding your Pixel ID
- 01
Open Events Manager
Sign in at business.facebook.com and open Events Manager.
- 02
Select your pixel
Choose the pixel you want to connect from the data sources list.
- 03
Copy the ID
The 15- or 16-digit Pixel ID is shown in the pixel's overview.
Configuration
| Setting | Required | What to enter |
|---|---|---|
| Pixel ID | Yes | Your 15- or 16-digit identifier from Meta Events Manager |
Test the result
Publish the update, open your published site, then verify activity using Meta's supported browser tools or Events Manager. Page views should appear once tracking is active.
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